The perfect business communication is like sunshine on a fabulous rainy day. Being in its presence opens up the sky and fills the atmosphere with rainbows of joy. It is a publication unlike any other. Filled with inspiration and genuine ways of moving the soul to the accomplish its goals. This beautiful creation, dubbed your business presentation, is a one-of-a-kind moment that must be loved and understood by every person who ever has the pleasure of seeing it. That said, maybe we should start at the beginning.
COMMUNICATION AND YOUR PRESENTATION
Knowing What to Say
Naturally, you are more committed to the idea that you are presenting to your audience more so than those whom you are presenting it to. Despite this fact, you must take into consideration the needs of your audience above the needs of yourself. for instance, although we all love a fabulous story and to see the underdog win, we giving a business presentation, it’s more useful to stick to facts than emotional communications, they can make you appear unprofessional and not as legitimate as you really are which would prove to make your communications more of a limitation than a positive support mechanism. Here is an article and infographic that cover the most important things investors look for. This will help you to get an idea of what any audience would need to hear in order to be persuaded to jump on board with you and your ideas, READ THE ARTICLE.
Organizing Your Message
Some of the least effective presentations are those who do not have a set structure in order to them. It’s very difficult to see this as the presenter, but, you have to present your ideas to people as though they had never heard it before, after all, they had not. This takes deliberate focus when speaking because usually the presenter is so invested and well researched in what they are talking about they can easily take for granted the fact that those whom they are speaking to our literally showing up for the very first time. Remembering this when you are from the audience will really help you because it will allow you to remember to explain certain aspects in a more simplistic and whole fashion.
POSITIONING YOURSELF FOR PERSUASION
There is definitely something to be said about the idea of getting people to come see things from your perspective. But I believe this is an ever-evolving topic due to the massive amounts of media and methods of communication that we have in this technological age. There are a few very good presentation that discuss the idea of how to give the best impression to someone you are speaking to in order to receive your desired results. One presentation that is absolutely notable is the following video, “ The Science of Persuasion” by Influence at Work.
Staying “Outside the Box”
“Out-of-the-box” means something different today than it did 10 years ago. Previously, in terms of marketing, it simply meant stepping outside the norms that had been previously established by the advertising industry. Today, those norms have been utterly shattered and the phrase, “outside-of-the-box” has taken on a whole new meaning. Today, it’s more of a verb than an adjective. It is something you do, a requirement to incite an emotional response from your target audience, and critical if you intend to drive them to take action.
PREPPING FOR THE PITCH
Sometimes we don’t look quite enough emphasis upon getting ready for presentation as we do upon providing that presentation. There are a lot of things that go into getting your pets just exactly right for your listening audience and it can be helpful to think of these things as far in advance as possible. It is also very important to not waiting for the last couple of days put your PowerPoint presentation together. This visually supporting piece is the most important element of your presentation next to the idea itself. Certainly not something that we want to wait until the last minute to throw together. The following infographic shows some really great examples of other ways you can prepare for a successful pitch. Enjoy!