Infographics

“Looking for influential design? Finding someone focused on connecting with people beyond the surface is key. An experienced designer understands that we all share common qualities and values, recognizing that the path to a customer’s heart involves more than aesthetics—it’s about genuine connection.

Being a design influencer is about more than aesthetics; it’s about forging meaningful connections and harnessing their potency to transform your presentations into genuine impact. Incorporating essential elements like infographics and animation into slide design, including powerpoint timeline templates and business templates, boosts engagement.

This rings especially true in the art of crafting compelling PowerPoint presentations and powerful pitch decks. Dive into the synergy of design and connection with the following showcasing of captivating infographics and animation slide design ideas and examples.

Crafting gorgeous and memorable experiences, one brand at a time.

“I am passionate about designing products that are both beautiful and functional. As a result, I can create designs that are easy to use and improve people’s lives.

It’s rarely spoken of, but incredibly accurate that a great-looking design can be the difference between losing and winning a valuable partnership. A good user experience can also be a springboard for more sales.

“It’s actually heaven that’s in the details. The “devil” is in the distractions” – Bridgette Bryant, Creative Director

Onboarding begins with alignment to a brand through knowledge of its target users. This includes learning your history, brand voice, future goals, and the market. The data gathered here is used throughout the design process to make decisions and accomplish goals.

Design is the first thing people see when looking at your brand.

The design you deliver gives your company a chance to tell people what you’re about. It’s important to get it right immediately so people know who you are (or who you want them to see you as) right away.

Embrace the power of design and unleash your full potential.

I am passionate about designing products that are both beautiful and functional. As a result, I can create designs that are easy to use and improve people’s lives.

It’s rarely spoken of, but incredibly accurate that a great-looking design can be the difference between losing and winning a valuable partnership. A good user experience can also be a springboard for more sales.

It’s actually Heaven that’s in the details.

Boost efficiency and utilize your brand’s full strength.

Design is the first thing people see when they look at your brand whether they realize it not and they use what they see to decide who you are, so it’s important to get it right.

With a brand-driven presentation, you can tell your company’s story in a way that’s authentic and engaging. Good design can give you the power to create a presentation that tells your story and highlights what makes you unique. This is the only way to get people to listen and consider your brand – not to mention be remembered.

A great presentation is about more than what you’re saying. It’s also about what you are showing and how trustworthy it looks to your audience. My visual designs will help you give your company a gorgeous face. Let’s work together.

Now let’s get building. Start your first project using the button below.

Good Luck to Us!

The post Infographics, Slide Animation, and Interaction Design appeared first on Bridgette Bryant | Designer, Poet, Friend.

With such a high level of competition in every area of graphic design and media today, data acquisition, analyzation, and dissemination through inspiring visualization designs can become the fiber that holds your competitive edge together. There is a logical flow to turning numbers and statistics into something that can help a marketing or executive team make decisions that will have the highest probability of delivering the desired outcome.

But gathering that data alone is not enough. It takes a certain level of analytical thinking in order to walk the Bridge from the obvious meaning of the data statement over to a place where true comprehension of that information can lead to intelligent decisions. Further, it takes a special kind of communicator to be able to not only understand that information for themselves but to then be able to put it into a form that can be shared with their team so that they are all moving toward one goal, in one accord.

Having the same understanding of the information is crucial for a team to move forward together. The data collected and discerned must also go even one step further in order to be communicated to current and potential customers. The person in charge of disseminating this information must be able to discern what is relevant for external communications and what is not. Not only for the purpose of maintaining trade secret but also because of the possibility of overwhelming the consumer with more information and they need in order to make the decisions we are asking them to make.

No matter the size or industry, finding a way to quickly and clearly communicate with existing and potential customers is priority one.

Data visualization design Has become the most effective method for resolving types of issues as it pays homage to the concept that a picture is worth “a thousand words.”

Today’s marketers are even further challenged by the fact that, even though some social media platforms limit their links of communication, with so many people speaking, a thousand words is rarely ever enough.  is more like ten thousand words which, in this information age, is quite likely the case.

What Does Data Visualization Do?

Data visualization takes written, often complex, data and information and reformats it using graphic design elements to make it easier to understand, more engaging to interact with, and, hopefully, allow the next step that should be taken to accomplish their specific objectives more easily identifiable.

What Can we do with Insights Gained from Data Visualization Design?

Content is still king and knowledge has always been power so when decision-makers have this information, they are able to make intelligent assessments and they even have the opportunity to improve their offerings, and thus their profits, based on the information that they have.

With these key pieces of information in tow, product design and marketing strategy become more of a science to the master than a guessing game that requires a little bit of luck and a lot of trial and error.

How Can Data Viz Make a Business More Profitable?

There are three ways data design impact a brand’s bottom-line for the better:

1. By helping customers (and potentials) to better understand your brand you are giving them the opportunity to “get onboard” with what you’re doing. This means that when you interact with your target segments, it will be more sincere and they will have the more personal relationship that any person with need in order to participate in their relationship with your brand more wholeheartedly. This also fuel an increasing sense of loyalty because, now that they know who you are, what you do, why you do it, and where you came from, they will feel a stronger connection and will, thus, be less likely to break away from the relationship both short and long term.

2. Data visualization can also give you a birdseye view of not only what’s going on in your particular industry or product category, but it can also tell you a lot about your target customers priorities. In timeline form, data visualization can reveal trends that, when you’re looking at the long game, you can take advantage of. It can even give you insight on deficiencies consumers find in your product category giving you the opportunity to fulfill those needs and become a brand hero.

3. Most importantly, data visualizations have the potential to be incredible timesavers when they are designed in a way that quickly summarizes a vast amount of information. By condensing information in two digestible pieces, potentially beneficial decisions can be made more quickly and cross-discipline team members can finally be in a place where they are all speaking the same language. That alone can put one heck of a strong wind into your organization’s sail.

What can designers do to make sure that their representation and delivery of data improves understanding rather than making a more complicated?

When conceptualizing the design of data, aside from simplicity, here are some other things effective visualizations keep top-of-mind:

• The knowledge-level of the audience, to be understood, the content must speak a language they are familiar with
• Transparently stating and sticking to the point, one primary message per design piece
• Accuracy, the most important of all, fact-check and make sure ALL of your resources are above rapport. Sources should also be listed
• Identifying value and planning ahead, it should be easy to identify why this information matters and what we can/should do with it now that it is here
• Monitoring results, when initiating change based on data, tracking and validation should always be part of the formula
• Device or media, keep in mind how the design piece will be delivered and make sure all elements are visible and responsive if needed

The human mind loves images and patterns, one of the many reasons why data visualization is the best method of communicating complex information.

Done effectively and comprehensively, the big picture of big data can provide a huge advantage to organizations that are willing to put in the time and effort required to understand, interpret, experiment, and implement structural adjustments based on the conclusions this data can unveil.

Show data and visual communications summarized…

As I grow to understand the needs of my clients and work on an increasing number of business reports, data analytics, pitch decks, and presentations, I notice that developing modern ways of presenting old data formats such as standard tables, charts, and bar graphs had become an area of weakness in the entire presentation design field.

To participate in the renaissance of the field, I am creating a few brand image specific templates of data visualizations and infographics. The first of templates will be released in spring 2019 and if you like to be one of the first to see them, send me a message on the contact page or subscribe to my newsletter in the field on the right. These designs have been very carefully crafted and well thought out and are sure to be some of the most innovative, trendsetting visuals for the future of user-comprehensive data design.

Over 80% of my new work will be developed using software that allows the user to repurpose and edit the visualization as time and statistics change. Quite unlike some data visualizations that look great but, if one element needs an update, then the rest of the design needs to shift as well. This is fine for the occasional design where beauty can trump usability as a strategic directive of the brand’s marketing brief (which almost never happens), but the inability to easily add new information and have it accurately interact with existing data should in no way be the standard.

As I continue to go beyond the current format and perfect processes that put the ability to modify beautiful, educational data in the hands of its users, I am certain that other designers will continue to give us visual artistry capable of creating solutions and innovating content in ways we have not yet conceived.

On that note, here are a few designs from around the globe that pair information, entertainment, and curiosity in an unforgettable way. Enjoy!

Hollywood Family Tree

from the Daily Infographic

Percentage of World Debt

by VisualCapitalist.com

The Design Process

by Noura Assaf

100 years of Family Spending in the US

from Visualizing Economics

Pink Collar

from Visually

Wars by Age, Composition, and Population

by Philip Bump of ‘The Washington Post’

Anatomy of the World’s Top-Performing CEOs

from Domo.com

The post Profitability of Data Visualization and 7 Inspiring Designs appeared first on Bridgette Bryant | Designer, Poet, Friend.

Venture capitalist funding saw winning pitch decks north of $70 billion last year. Nearly every inventor, entrepreneur, and dreamer now has a creative eye toward the future wondering what type of “disruptive,” angel-investor worthy idea they may have scribbled late one night.

In this article, you will learn the behind-the-scenes side of What to Include in Your PowerPoint Pitch Deck in order to make it most effective. This guide is intending for those creating an investor pitch deck, startup business proposal, or any sales-driven or persuasion-targeted presentation using PowerPoint, Keynote, or Prezi as the design tool for their presentation. Those creating a pitch presentation using Adobe InDesign may also find the organizational information of this article helpful. Enjoy and good luck!

Ingredient #1: A Kick-A$$ Purpose

Start your presentation by pointing out all of the stats, facts, and figures that show there is a need for what you have to offer.

This includes showing that there are people looking for your solution, that there is room in the market for your particular product to flourish, and profiling others who have been at least moderately successful at solving this issue (but your new and improved offering truly takes the cake in a proprietary way).

Next, be very clear about why it is that you feel you should be the one to bring this solution to market.

What is it about this sector that captured your interest? How much time and money have you spent getting your idea off the ground? What level of commitment can you guarantee? You have to be able to deliver heartfelt answers to these questions so your prospect can build confidence in you, your cause, and the likelihood of your success.

Passion for the Purpose

Another reason that total commitment to your cause is so critical is that those who are partnering with you need to feel confident that when the going gets tough, you won’t get going.

They need to be certain that this investment is more than just an attempt to make a quick buck for those who are in charge of the livelihood and longevity of the brand.

This type of approach makes for a better product which provides better customer service and, thus, receives better feedback and high customer engagement.

Show that you are in it for the long haul by sharing personal aspects of your journey that have an emotional edge.

Tell them why you started on this journey and what you’ve done to make sure you stay on track toward success.

Tell them what drives you to get up in the mornings and what thoughts you draw on to encourage yourself to hang in there on rough days.

Make the business of your offering a little more personal for them and you’ll be opening them up for the emotional connection you need to make in order to gain their support.

Ingredient #2: Strong Proof of Concept of Idea Viability

Proof of concept is all about indisputably showing that your idea has some traction.

This can be done in the form of initial sales, pre-purchase orders, quantifiable research, or by any other means that are verifiable and acceptable to stakeholders.

Having this information in place for your pitch can truly be the difference between getting the outcome you are looking for and being told to ease on down the road.

HOW DID THIS SECTOR GET WHERE IT IS TODAY

After capturing attention with some hard-hitting facts, proving capability by sharing your history of revenue growth or the potential thereof, now a little back story is in order.

Even if your potential investor has experience in your particular category, there are probably some missing details that you can present which will position you as being an expert on the market which will increase the level of trust investors have in what you are saying.

Share information such as how industry field first started, who has been most successful in the industry so far, present some of their live user feedback, and provide anything else you can that clearly and quickly shows where your topic stands today and what emerged in order to get it to this place.

Also, be sure to include what changes occurred in that industry or what technology or new market emerged to make it now an outstanding investment opportunity.

HOW YOU PLAN TO BE A PART OF ITS EVOLUTION

Now that your audience knows the foundation of your idea and where this vision originally came from, they have the ability to paint a mental picture of where they want to stand and how they can most effectively become involved.

From this frame of mind, they are better able to give you what you want.

Now that they have a starting point in mind, tell them what types of things they should expect to experience the next and provide them with an outline of the steps you are going to take to propel their investment for an on to success.

Providing educated hypothesis of where you think your industry will go next based on the research and information you have covered thus far. Integrate your offerings into the process of the industry’s evolution and identify multiple ways that this transitional can create both short and long-term profits.

Ingredient #3: Eye and Mind-Pleasing Aesthetics

As you know, people remember visual things much more readily anything than else.

Because of this fact, it is important to incorporate visual tell-tales into your delivery.

This includes any type of image or design element that can present your idea more quickly than you could with words. This could be anything from photographs, icons, and infographics, to videos or custom graphic design creations. Going the extra mile would mean providing professional data research elements that will help investors see how much you have committed to your brand, making it even more desirable to work with you.

ON CONTENT: START WITH A BANG

You want to begin your presentation by first grabbing their attention in the most powerful way that you possibly can and providing them with information that lets them know they made the right decision in deciding to spend their time with you on this day.

I starting with the pain means pulling out your most convincing in crafty stats and so you gain their full attention special and he earned the opportunity to present them with more information giving them a chance to become “sold” on your idea or invention.

Close your opening statements by giving them the information that will ultimately make or break their decision: the financials. This means that in addition to proving viability for your idea, show them year-to-date revenue, or growth in public interest or the increase in sales that make you a product worth investing in.

The start of your presentation is also a great time to clarify any industry terms that your audience may not be familiar with. In addition to prepping them for the rest of your presentation, giving them this helpful information up front sends the message that you are already involving them in something new that they have not yet been a part of Which is not only exciting in since you are already proving that you are an expert in the area.

YOUR GOAL: CONVINCE THEM OF WHY YOU AND WHY NOW

Try to remember that it is unlikely that you are the only pitch they’ve heard recently. Deliver your information in a way that gets their minds thinking about how the features they resources have will help make your plan even more successful than you have already considered.

Also keep in mind that, if your prospect showed up for the meeting, chances are they actually WANT to find a great investment and they are hoping you are the perfect fit.

Use this knowledge to try to relax yourself and ease your mind so you can put your best forward and deliver the winning presentation your prospects are hoping to receive.

Ingredient #4: Planning, Preparation, and Practice

Creating your presentation has to be a part of the overall strategy, not a last-minute afterthought.

The reason isn’t that I am a presentation designer and I want to create a need in for you. It is because, as with absolutely everything else in our modern world, first opinions are cast on visual aesthetics and often times we never get a chance to go beyond the perception of our physical projections. Particularly when there are millions of dollars on the line – in those cases, it’s even more important to look the part you are supposed to be playing.

For these reasons, starting the design of your presentation as early as possible is crucial. You don’t have to have all of the content entirely together. You just need a very clear, very finalized outline of your message laid out in a table of contents format.

With that information and a creative brief, a designer can begin crafting your visuals while you work on practicing and perfecting your message delivery strategy. This includes making specific plans for how you will maintain the attention of your audience and how you will allow them to get interactive with you during the show.

Depending on your target audience and the topic of your pitch, you may need anywhere from 4 to 12 weeks to craft a truly comprehensive and persuasive presentation.

An average, good presentation, however, can be researched, written, and professionally designed in approximately 3 weeks, depending upon its length.

HAVE BACKUP SLIDES WAITING IN THE WINGS FOR Q&A

When formulating the content for a slide presentation, it is so difficult to trim down what you have to say when you are passionate about your strategy and believe in its potential.

Since you never really know what your audience may need to hear or might ask you about, it is best to go ahead and create the slides with information on them that you think is important but may not be top of mind during your presentation, and put those at the back end of your presentation, saving them for later.

This will make you look even more professional and prepared when, on the fly, you get asked a question and are able to not only answer it directly and with a positive outcome, but you are also able to share that information visually and expound upon the details.

HAVE AN ENTIRELY SEPARATE BACKUP PLAN FOR THE SLIDE DECK

Why? Because stuff happens and technology is not always 100% dependable.

Because of this it is best always have a backup plan for your presentation. You’ve got enough going on and on the that you are constantly thinking about that you don’t need or want to also have the possibility of there being some sort of the technology issue when you arrive on the day of your pitch.

Here are a few ideas on how to make sure everything goes as smoothly as possible on game day:

• Have a backup of your presentation file on a flash drive
• Save a copy to a cloud storage platform like Google Docs, Dropbox, or One Live
• Save multiple versions of your presentation, particularly if you will be using someone else’s computer to run it. This includes saving a copy as the previous version of the software, for example, .pptx
• Print off enough copies of your presentation so that key stakeholders will be able to hold a copy in their hands
• Safely and securely take your own laptop with you and, if at all possible, run your presentation from your system to alleviate any potential for compatibility issues altogether

Ingredient #5: Listening Ears

Take any constructive criticism you receive with a teaspoon of salt. Keep what is genuine, true, and available, and entirely forget you ever heard anything to the contrary.

Ingredient #6: All the answers of a Devil’s Advocate

Take the time to ask yourself honest, tough questions about your product/service and what the true benefit is of becoming involved with your business from the perspective of the investor.

This may mean facing a few things that you are really wanting to consider.

The benefit here, though, is that you will force yourself into a way of thinking that allows you to see any potential problems that may come up during your page presentation and as soon as you see the problem, instead of trying to avoid it, ignore, or act like it is no big deal, face it head on and develop a solution for every single issue that may arise.

If you are not great at constructively looking at your own case, get someone who doesn’t really like you to look at it for you. Why? Because they will tell you the truth. They will come up with problems that you may not be able to identify on your own. If your enemies are too aggressive for casual conversation, try your mother. If she is anything like most caring mothers who want the best for her child, she will come up with several naysayer thoughts in an effort to help you protect yourself from potential pain. This little tricky, though, because sometimes the words of a parent can cut like a knife and leaves an imprint so use this one with caution and stand a considerable amount of time researching bulletproof solutions so you can deliver an amazing comeback.

Getting Started Right Now

This great infographic is full of more great ideas for your pitch. Skim it below and let me know if you have any pitch presentation ideas to share.

– See more at: https://visual.ly/community/infographic/education/how-put-together-killer-presentation#sthash.Jozt48iO.dpuf

The post The Ingredients of a Winning Pitch [+Infographic] appeared first on Bridgette Bryant | Designer, Poet, Friend.

Journey mapping is the incredibly valuable step of the design process which allows you to observe your customers in their natural habitat so you can interact with them more effectively.

Observation from this perspective offers insights and opportunities that help product and user experience designers understand the steps that users take. With that information, those experiences can now be enhanced by producing new elements that are more suited toward addressing the goals, needs, and expectations of the customer as they truly are.

This article will help you get the most out of creating journey maps by going beyond a checklist of what should be covered and instead focusing on discovering why this data is so important and how we can use the information to design incredible customer experiences.

Why the Customer Journey is So Important

According to Forbes, the ROI of a customer journey map is only truly realized when all stakeholders and participants fully understand how to incorporate the findings and analytics into their own individual areas and efforts.

This is because, essentially, journey maps put teams in the shoes of the user so they have an opportunity to understand the thoughts and emotions that they encounter during a process or interaction. Having this deeply personal and real-time information can help us make more streamlined and efficient processes and be much more effective with our outreach efforts.

Click the image below for brilliant infographic from Tandem Seven which provides a brief overview of the basics of journey mapping.

Five Key Insights Gained from Mapping

Journey mapping is all about asking the right questions. It is the very beginning of a truly comprehensive design process and a strict requirement when trying to make any project successful.

Being able to empathize with consumers and diverge from typical hard-sell marketing techniques will soon become a permanent staple in design thinking.

It is a methodology which naturally lends to the authentic, transparent communications that today’s audiences require.

This critical look inside the user’s mind can also deliver five priceless insights previously unattainable by traditional research methodologies:

1.  A ‘no stone uncovered’ look at the steps a customer takes in order to find your product and a guide for how to make each of those complex moments a positive interaction so you meet their expectation every step of the way and ensure your current position is the most productive.

2. The ability to bring the customer journey to life to with instantly actionable findings that can be shared with internal teams to provide an in-depth understanding of target consumers in clear, unambiguous terms.

3. Data that allows you to present streamlined budgeting plans by discovering which marketing tactics (strategy-based touchpoints) are most effective and visible to your target audiences from their point of view.

4. An honest portrayal of how customers perceive their interactions with your product, staff, and media.

5. And, potentially, a look behind the veil at the source of those feelings so you can rewrite the experience and map an entirely new journey that leads the customer down the desired path and walks them right into your appointed destination.

The list of benefits associated with getting to know your customers in a more intimate fashion goes on and on. Get started by calling a brainstorming session with key players and design contributors to clearly define the current goals of your organization and determine the metrics you will use to identify a successful customer experience.

Using Journey Mapping to Enhance Product Design

Journey maps really work to identify and strategize for all of the internal and external aspects that could potentially have some form of influence on a customer’s purchase decision as well as their long-term relationship with your brand.

After establishing standard pillars such as target audience, personas, a clear vision of the outcome we want to achieve, and identifying the tools we will use to both support and measure results, it is time to go beyond the outer shell and dig deeper into the alchemy of our customer interaction.

This means brainstorming every potential encounter our audiences will have with our brand, marketing, and offerings, and addressing the needs of the customer at each of those touchpoints by anticipating challenges they might experience and making it as easy as possible for them to run the full lifecycle of interaction from exploration and interest to the decision to buy and providing feedback.

When approached in this manner, businesses have the benefit of growing a deeper, more loyal relationship with target audiences and they also have the ability to produce stronger influencers and brand role models which supports staying power in their market.

Six Great Ways to Turn Insight into Improvement

Journey mapping makes product design a user-centered process which also makes them an excellent support tool for building customer loyalty. A well-thought-out journey map can pave the road to success from touchpoint to lifetime customer.

The process is simple, collaborative, and has the potential to boost corporate morale as well as individual team member success.

The goal is to map the journey a person will take to your product, analyzing the curves, dips, and even the foundation underneath. Then you gather these instances into a clearly communicable format and present the findings to stakeholders, sales partners, and strategic planning teams.

After investigating the thinking strategies of buyers you can more accurately produce great ideas, create a prototype variance that incorporates the new, psychology-based solutions, evaluate the response to the new design/structure, and make improvements that will lead to an amazingly well-crafted final output.

New insights could uncover things in your current strategy that you never even considered. Here are some examples of how this data can be used to your benefit:

1. Make deliberate changes to problematic interaction patterns so they are more consistent and substantial across the board.
2. Be more aware of what’s “working” in your strategy so you can do more of that more confidently.
3. Remove any impediments that were previously serving as barriers to purchase.
4. Employ technological solutions that make your products more share and newsworthy.
5. Improve key online metrics that may be having an impact on sales such as accessibility, functionality, and interface design.
6. Identify teams where cross-functional performance might produce an enhanced customer experience which was previously not visible.

With the right amount of focus, we can use journey mapping to unveil information that leads to groundbreaking improvements.

Get inspired with some ideas for mapping your customer experience by taking a look at the following journey map designs from all over the web, followed by one of my own creations. Share a link to your own gorgeous creation in the comments below.

Customer Journey Map
by Florencia Pagano

Exploratory Visitor Map
by Oliver Buchberger

The post Journey Mapping: The Ultimate in User Experience Design appeared first on Bridgette Bryant | Designer, Poet, Friend.

The perfect business communication is like sunshine on a fabulous rainy day. Being in its presence opens up the sky and fills the atmosphere with rainbows of joy. It is a publication unlike any other. Filled with inspiration and genuine ways of moving the soul to accomplish its goals. This beautiful creation, dubbed your business presentation, is a one-of-a-kind moment that must be loved and understood by every person who ever has the pleasure of seeing it. That said, maybe we should start at the beginning.

COMMUNICATION AND YOUR PRESENTATION

Knowing What to Say

Naturally, you are more committed to the idea that you are presenting to your audience more so than those whom you are presenting it to. Despite this fact, you must take into consideration the needs of your audience above the needs of yourself. for instance, although we all love a fabulous story and to see the underdog win, we giving a business presentation, it’s more useful to stick to facts than emotional communications, they can make you appear unprofessional and not as legitimate as you really are which would prove to make your communications more of a limitation than a positive support mechanism. This article and infographic cover the most important things investors look for. This will help you to get an idea of what an audience would need to hear in order to be persuaded to jump on board with you and your ideas, READ THE ARTICLE.

Organizing Your Message

Some of the least effective presentations are those who do not have a set structure in order to them. It’s very difficult to see this as the presenter, but, you have to present your ideas to people as though they had never heard it before, after all, they had not. This takes deliberate focus when speaking because usually the presenter is so invested and well researched in what they are talking about they can easily take for granted the fact that those whom they are speaking to our literally showing up for the very first time. Remembering this when you are from the audience will really help you because it will allow you to remember to explain certain aspects in a more simplistic and whole fashion.

POSITIONING YOURSELF FOR PERSUASION

There is definitely something to be said about the idea of getting people to see things from your perspective. But I believe this is an ever-evolving topic due to the massive amounts of media and methods of communication that we have in this technological age. There are a few very good presentations that discuss the idea of how to give the best impression to someone you are speaking to in order to receive your desired results. One presentation that is absolutely notable is the following video, “ The Science of Persuasion” by Influence at Work.

Staying “Outside the Box”

“Out-of-the-box” means something different today than it did 10 years ago. Previously, in terms of marketing, it simply meant stepping outside the norms that had been previously established by the advertising industry. Today, those norms have been utterly shattered and the phrase, “outside-of-the-box” has taken on a whole new meaning. Today, it’s more of a verb than an adjective. It is something you do, a requirement to incite an emotional response from your target audience, and critical if you intend to drive them to take action.

PREPPING FOR THE PITCH

Sometimes we don’t look quite enough emphasis upon getting ready for presentation as we do upon providing that presentation. There are a lot of things that go into getting your pets just exactly right for your listening audience and it can be helpful to think of these things as far in advance as possible. It is also very important to not waiting for the last couple of days put your PowerPoint presentation together. This visually supporting piece is the most important element of your presentation next to the idea itself. Certainly not something that we want to wait until the last minute to throw together. The following infographic shows some really great examples of other ways you can prepare for a successful pitch. Enjoy!

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