UX Research - User Analysis, Digital SaaS Product and UI Design | PowerPoint Presentations | UX Strategy | Website UI Design by Bridgette Bryant
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UX Research – User Analysis, Digital SaaS Product and UI Design

UX Project Case Study

Digital Product Design

Move Me is an on-demand mobile app for individuals seeking help with short-distance moves. Though industry space currently offers quite a few options, Move Me was able to differentiate itself by satisfying the most common complaints of users who previously tried other options. By introducing new product features, I resolved user  “pain points” and made the app a better iteration in moving service app offerings.

Top 3 User Complaints

RESOLVING ISSUES

  • Security Concerns
  • Reliability of Movers
  • Cost-Effectiveness

Priorities of the Client

APP MUST-HAVES

  • Share the Vetting Process
  • Stress the Saved Time
  • Balance Design and Function

Top Product Challenges

LIMITATIONS

  • The Self-Move Option
  • Reaching Our Audience
  • Getting User Approval

UX Design Plan

user experience graphic

So what steps did I take to satisfy brand requirements, differentiate Move Me from competitors, AND convince users previously dissatisfied with moving apps to give this one a chance?

Solution Strategy

  • Gain clear understanding of the users’ needs
  • Have a thorough competitive analysis
  • Invoke a tried & true formula for successful apps
  • Use data to decide how to be position
  • Be the better choice, make our app irresistible

UX Hand-Off Deliverables:

  • 1. UX Research Report - profiles the market, target user(s), and the user-satisfying structure of the new app's design

  • 2. Sitemap/journey map of Experience for Stakeholder Review

  • 3. Sketches or Wireframes of initial ideas for a Lo-Fi Prototype

  • 4. Logo and Brand Style Guide for Stakeholder Approval

  • 5. Three enhancements or feature improvement implementations

  • 6. Design of Hi-Fi UI Screen for Stakeholder Review

  • 7. Click-Through Prototype for Initial User Testing

  • 8. Improved Iteration for Stakeholder Testing

  • 9 Final Doc of Approved Styles, Flow, Design System, and Animation Guide

All that genius led to one pretty digital product…

ux design expert
ONBOARDING

Now let’s take a look at exactly how we got there, step-by-step.


STAGE ONE

Purpose and Planning

I start every project with the goal of absorbing the mind of my client and getting to know their initial target audience.

  • The Benefits of Starting with a Mind-Meld:
  • No guessing – decisions are deliberate and productive
  • A product that users can more easily connect with
  • Ultimately, a better chance for success
concept ux design planning

Project Success

At the conclusion of this stage, we have a drafted creative brief that is ready for approval. It is based on a user experience research report that summarizes my findings from the discovery stage, where I performed the following customer journey optimization techniques:

  • Qualitative Research
  • Experience Map Drafting
  • Competitor Research
  • User Storyboard

UX research strategies can range from focus groups to content audits to surveys and much more.

In this case, I used the development of persona profiles and in-depth market research to find the path of greatest impact and identify potentially profitable feature enhancements for the Move Me app.

With this information, I was able to outline an accurate overview of who the app’s primary user target should be.

STAGE TWO

Meeting Our Users

At the conclusion of this stage, we have a drafted creative brief that is ready for approval. It is based on a user experience research report that summarizes my findings from the discovery stage, where I performed the following customer journey optimization techniques:

  • Qualitative Research
  • Experience Map Drafting
  • Competitor Research
  • User Storyboard

With this information, I was able to outline an accurate overview of who the app’s primary user target should be.

The data was analyzed and delivered in the form of “user personas.” These personas help others who are involved in the product’s design to quickly become acquainted with the people we should keep at the forefront of our development process.

Personas help us see product design from the perspective of the user by making us more familiar with who they are emotionally, socially, and psychologically.

I was able to solve user problems by learning what they actually consider to be a problem. This helped me to more valuably position the product and craft its brand identity and content strategy.

ANALYSIS

On Track to a Win

Knowing users better helped me design a better product.

I was able to hand-craft every click because I knew exactly where our users wanted to go. UX research gave me a crystal ball that allowed us to:

  • Evaluate buying habits and user tendencies
  • Discover how our users prefer to connect with the world around them
  • A/B Test the messaging strategies they typically respond to
  • that will work best for communicating with them, and
  • Becoming familiar with their personal values and priorities. Intimate knowledge of the user makes every future product design decision more intuitive and increases the likelihood of user satisfaction.

Aligning with the users we are designing for makes it easier to decide on methods for accomplishing the project objectives and identify opportunities to increase the value of the app for those users.

user market research

The UX Research Report

The research report is a deliverable that proves its value again and again, for the life of the product, organization-wide.

Once distributed, it quickly brings team members and stakeholders up-to-speed on the market, competitors, the brand’s visual identity decisions, as well as the long-term business objectives.

The report shows how we arrived at decisions and reveals plans on how we will carve out our space in the market and launch our product in the fastest, most impactful way possible.

user experience market research

Click below to view the full report (Please note: the content is slightly modified for confidentiality).

WIREFRAMES

STAGE THREE

Framing the Experience

During this stage, I ensure that every issue from the research that could possibly be addressed is optimized.

Throughout the sketching and wireframing stage, I keep going back to user personas so every line is drawn with the intention of satisfying user needs. Information gathered during the initial discovery phase is also used to make sure our product fulfills business objectives as well.

Now the vision is starting to become a reality.

UX Design Wireframe
UI DESIGN

STAGE FOUR

Getting The Look

After some initial user testing and feedback from team members and stakeholders using the wireframes as a low-fidelity prototype, it is now time to make improvements by setting the visual design elements of the brand and creating a testable version of the app.

Visual Design Guidelines

Creating a design system for a new product is tantamount to applying the glue that will hold the life of the brand together.

Therefore, prior to developing high-fidelity UI designs, the next requirement is a brand style guide that can be used to define visual elements that will be applied to all design materials and getting approval sign-off from stakeholders.

The approved brand style guide is outlined in the research report and sets guidelines that establish the brand’s message and specify the tone and personality we will present, including how we will approach users with content.

brand style guide

Pre-launch, it is vital to make sure all the boxes are ‘ticked’ in your design and initial testing efforts. Now I will take a closer look at the process I have executed and the current results I have developed to ensure there is nothing extraneous and the experience is familiar, intuitive for the user.

This is the time to take a step back and fully review the experience that we’ve crafted.

user experience process
ux design process

Test Drive Move Me!

STAGE FIVE

Prototype and BETA Launch

From branding to UI Design, this product design has evolved from concept to development-ready hand-off materials.

Click the “Residential” link below for a brief interactive review of the Move Me App. Thank you.