A successful pitch is about convincing your target of three things: your trustworthiness, the viability of your product or service, and whether or not they like you. There are several things you can do to tip each of these scales in your favor. The most direct and effective approach involves taking into account the deeply rooted tendencies of the mind and using your prospect’s natural decision process in your favor.
The following video does a fantastic job of giving you a behind-the-scenes look at things we rarely consider when preparing to market brands, products, and services. Enjoy!