Product Design Sprint - Video Content Portal
Product Design and Feature Ideation
Charter Communications executive leadership envisioned a new revenue opportunity: serving business customers like hotels and educational institutions who wanted control over their video programming.
As lead product designer and project producer, I transformed this executive vision into a market-ready product by managing a full design team of researchers, illustrators, developers, and UI designers. Through comprehensive product design and development, a complete content upload portal was created from scratch that launched Charter into the B2B content management market.
The Challenge: Taking an executive vision and transforming it into a profitable market reality required comprehensive product leadership, strategic team management, and end-to-end design execution.
Charter Communications xecutive leadership envisioned a new revenue opportunity: serving business customers like hotels and educational institutions who wanted control over their video programming. As lead product designer and project producer, I managed a full design team of researchers, illustrators, developers, and UI designers to bring this concept to life.
My Approach: I guided the creation of Charter’s first self-service content management portal from initial concept to launch. This new B2B offering allowed business customers to upload videos, schedule programming, manage current feeds, track activity, and assign user permissions—creating an entirely new revenue stream while establishing Charter’s presence in the business content management sector.
Company
Charter Communications
Research
User Onboarding
A/B Testing
Other Work
Corporate-wide Signin Redesign
Video Portal Design
Challenges: The project workflow shown above was created during a period of significant transition in the world, which included changes in the way we work. These changes posed challenges for my organization, especially with the addition of new team members who brought diverse skills and perspectives. All of this was happening while managing a live digital product that was being used by customers around the clock AND developing new digital products and features!
Building for Scale and Sustainability
Research shows designers experience a 42% productivity increase and developers gain back 30% of their time when using well-implemented design systems LinkedIn. My work focused on creating this multiplicative impact by:
- Standardizing Without Stifling: Developed a component library that provided consistency while allowing creative expression for unique product needs
- Bridging Design & Development: Created design tokens and documentation that translated seamlessly from design to code, reducing handoff friction
- User-Centered Iteration: Worked closely with UX and research teams to analyze user feedback and evolve the system based on real behavioral data
- Accessibility First: Ensured design system components met accessibility standards, critical for serving Charter’s diverse, multi-million user base
My Role & Impact
As the steward of Charter Communications’ corporate design system, I bore responsibility for maintaining design consistency across a product ecosystem serving over 31 million customer relationships—from the mobile viewing app to numerous internal and external platforms. This wasn’t merely about enforcement; I actively expanded the system’s capabilities, creating new objects and elements that enabled the organization to scale rapidly during a critical growth period.
Beyond system management, I was entrusted with high-stakes product innovation—ideating and developing new features that would directly impact millions of daily users. This required close daily collaboration with UX and research teams, where I transformed user feedback and behavioral data into tangible design improvements that elevated both usability and visual appeal.
