Sprint Planning & Video Content Upload Portal
Features and Design System
Experiences in digital product design have given me a holistic view of the design process. From concept development to prototyping and testing, I am well-versed in every product lifecycle stage.
In an industry where design teams report 31-50% efficiency gains and development teams see 25-47% productivity improvements with mature design systems, the stakes for building consistent, scalable digital experiences have never been higher. Companies that invest in design systems see a 671% return on investment LinkedIn, transforming how teams collaborate and deliver products.
At Charter Communications—serving over 31 million customer relationships across 41 states Charter Communications—maintaining design consistency across multiple digital platforms wasn’t just a nice-to-have; it was business-critical. Every interface inconsistency multiplied across millions of users represented missed opportunities for engagement and revenue.
The Challenge: Managing a live digital product serving 30+ million Internet customers and 12.9 million video customers CharterCharter Communications while simultaneously developing new features required a design system that could scale without sacrificing quality or speed.
My Approach: As UI Designer with expanded responsibilities in project management and design sprint planning, I established standardized components and design tokens that enabled:
- Accelerated Development Cycles: By creating reusable components that eliminated redundant design decisions, enabling the team to ship features faster during a critical transition period
- Cross-Platform Consistency: Ensured unified experiences across Charter’s mobile viewing app and internal/external products, critical for maintaining brand trust with millions of daily users
- Reduced Design Debt: Systematized common interface patterns across the organization, preventing fragmentation as new team members joined
- Enhanced Collaboration: Created a shared design language that bridged communication gaps between UX, research, development, and product teams
Industry Context: Design systems typically reduce design and front-end development costs by 35-50%, with interface redesign costs dropping by 60% LinkedIn. For an organization of Charter’s scale, these efficiencies translate to significant time savings and faster time-to-market for customer-facing features.
Company
Charter Communications
Research
User Onboarding Redesign, A/B Testing
Other Work
Sign-In Redesign
Content Design
The project workflow shown above was created during a period of significant transition in the world, which included changes in the way we work. These changes posed challenges for my organization, especially with the addition of new team members who brought diverse skills and perspectives. All of this was happening while managing a live digital product that was being used by customers around the clock AND developing new digital products and features!
Building for Scale and Sustainability
Research shows designers experience a 42% productivity increase and developers gain back 30% of their time when using well-implemented design systems LinkedIn. My work focused on creating this multiplicative impact by:
- Standardizing Without Stifling: Developed a component library that provided consistency while allowing creative expression for unique product needs
- Bridging Design & Development: Created design tokens and documentation that translated seamlessly from design to code, reducing handoff friction
- User-Centered Iteration: Worked closely with UX and research teams to analyze user feedback and evolve the system based on real behavioral data
- Accessibility First: Ensured design system components met accessibility standards, critical for serving Charter’s diverse, multi-million user base
My Role & Impact
As the steward of Charter Communications’ corporate design system, I bore responsibility for maintaining design consistency across a product ecosystem serving over 31 million customer relationships—from the mobile viewing app to numerous internal and external platforms. This wasn’t merely about enforcement; I actively expanded the system’s capabilities, creating new objects and elements that enabled the organization to scale rapidly during a critical growth period.
Beyond system management, I was entrusted with high-stakes product innovation—ideating and developing new features that would directly impact millions of daily users. This required close daily collaboration with UX and research teams, where I transformed user feedback and behavioral data into tangible design improvements that elevated both usability and visual appeal.
