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How To Get a Yes: Pitch Deck 101

How To Get a Yes: Pitch Deck 101

In this article, you will learn What To Include In Your PowerPoint Pitch Deck in order to make it most effective. This guide is intending for those creating an investor pitch deck, startup business proposal, or any sales-driven or persuasion-targeted presentation using PowerPoint, Keynote, or Prezi as the design tool for their presentation. Those creating a pitch presentation using Adobe InDesign may also find the organizational information of this article helpful. Enjoy and good luck!

A pitch deck is a brief presentation, often created using PowerPoint, Keynote or Prezi, used to provide your audience with a quick overview of your business plan. You will usually use your pitch deck during face-to-face or online meetings with potential investors, customers, partners, and co-founders.


There are some pertinent topics that must be included to make sure your investors get the information they need to feel confident in your offering. Skim the following graphic for a quick overview.

The first impression you present in your PowerPoint pitch deck sets the stage for just how high your target’s level of resistance will stand. It is then up to you to deliver your compelling information and make their minds free of any other restrictions so you can open the door to the “yes” you are looking for. Your pitch deck must be full of the right information, organized in a logical and convincing way, and, honestly, it doesn’t hurt if your PowerPoint presentation is downright beautiful. If your budget does not allow you to hire a PowerPoint Presentation Designer, I have some good starter designs to begin with that you can download for free. Visit my store.

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