Creating your own color theme in PowerPoint can offer several advantages, particularly for brand consistency and visual appeal. By customizing the color scheme to align with your brand’s identity, you can establish a strong and recognizable visual presence.

At Bryant Design we provide various color schemes for some of our templates and if you want a template but don’t see your brand’s pre-established colors, you can quickly and easily make the necessary changes.

One of the key reasons for creating your own color theme is to ensure brand consistency across all presentations. By using consistent colors throughout your slides, you reinforce your brand’s identity and create a cohesive visual experience for your audience. This helps in building trust and familiarity with your brand.

Moreover, having a customized color theme allows you to showcase your unique style and personality. It enables you to stand out from the crowd by using colors that reflect your brand’s values and evoke specific emotions in your audience.



Another advantage of creating a personalized color theme is that it simplifies the design process. Instead of manually selecting colors for each slide or presentation, you can simply apply the pre-defined color scheme, saving time and effort.

Furthermore, a customized color theme enhances visual branding by reinforcing associations between specific colors and elements of your brand. This creates a subconscious connection between these visuals and your brand identity, making it easier for people to recognize and remember your brand.

Why Use Brand Colors in PowerPoint

Here are a few more reasons why you might want to create your own custom color palette for a presentation template.

Brand Consistency: Custom color themes allow individuals and organizations to establish and maintain brand consistency. You can use your brand’s specific colors throughout your presentations, ensuring that your audience associates those colors with your brand.

Professionalism: Custom color themes can give your presentations a more polished and professional appearance. Instead of using default colors, you can tailor your color scheme to match the tone and purpose of your content.

Visual Appeal: Well-chosen colors can enhance the visual appeal of your presentation. By creating a custom color theme, you can select colors that complement each other and make your slides visually appealing, which can engage and captivate your audience.

Differentiation: A custom color theme can help your presentation stand out from others. Using unique color combinations can make your content memorable and distinguish it from generic or commonly used templates.

Emphasizing Key Points: Custom color themes allow you to assign specific colors to important elements, such as headings, callouts, or key data points. This makes it easier for your audience to identify and remember crucial information.



Tailoring to Audience: Depending on your audience and topic, you might want to use specific colors that resonate with them. For instance, you might choose different colors for a presentation to children compared to a presentation to business professionals.

Personalization: Custom color themes enable personalization. You can create themes that reflect your personal style, preferences, or the specific mood you want to convey in your presentation.

Flexibility: Once you’ve created a custom color theme, you can reuse it in multiple presentations, saving time and ensuring a consistent look across different decks.

Adherence to Accessibility Standards: Custom color themes can be designed with accessibility in mind. You can choose colors that meet contrast requirements and are accessible to individuals with color vision deficiencies, ensuring that your content is inclusive.

How to Make a Custom Color Theme in PPT



Creating your own color theme in PowerPoint allows you to establish a consistent and personalized color scheme for your presentations just like you would in all of your other front-facing marking. You can tailor your presentations to your unique needs, reinforce branding, enhance visual appeal, and make your content more engaging and memorable.

This will be a valuable step to creating a more personalized, professional feel for your presentations.

Follow these steps to create your custom color theme:

  1. Open PowerPoint: Launch Microsoft PowerPoint and open the presentation for which you want to create a custom color theme or create a new presentation.
  2. Access the Design Tab: In the PowerPoint ribbon at the top, click on the “Design” tab. This tab is where you can access themes and design-related features.
  3. Click on the “Colors” Dropdown: In the “Design” tab, locate the “Colors” dropdown menu. It may be labeled as “Colors” or “Variants,” depending on your PowerPoint version.
  4. Select “Customize Colors”: From the “Colors” dropdown, choose “Customize Colors” at the bottom of the list. This will open the “Create New Theme Colors” dialog box.
  5. Choose Accent Colors: In the “Create New Theme Colors” dialog box, you’ll see a list of color elements that make up your PowerPoint presentation. These include “Text/Background – Dark 1,” “Text/Background – Light 1,” “Text/Background – Dark 2,” and so on. You can customize each of these elements with your preferred colors.
  6. Click on the color box next to each element to open the color picker.
  7. Select the color you want to use for that element. You can either choose from the theme colors or standard colors, or create your custom color by clicking on “More Fill Colors” and adjusting the RGB or HSL values.
  8. Repeat this process for each element you want to customize.
  9. Preview Your Color Theme: As you customize the colors, you’ll see a preview of how your color theme will look in the “Sample” area of the dialog box. This helps you visualize how your chosen colors will affect your presentation.
  10. Name Your Custom Color Theme: At the top of the “Create New Theme Colors” dialog box, give your custom color theme a unique name. This will make it easy to identify and use in the future.
  11. Save Your Custom Color Theme: Click the “Save” button after naming your new color theme. Your custom color theme will now be saved and added to the list of available themes under the “Design” tab.
  12. Apply Your Custom Color Theme: To apply your custom color theme to your presentation, go to the “Design” tab, click on the “Colors” dropdown, and select your newly created theme from the list.

Your custom color theme is now applied to the slides in your PowerPoint presentation! You can use this theme in any presentation you want by selecting it from the “Design” tab whenever you create a new slide deck.

Happy Earning!