Blue Yonder–Marketing Comms and Rebrand

Business Challenge

During a large-scale enterprise brand transformation at Blue Yonder, the organization faced the challenge of defining then executing a newly unified brand across high-stakes, customer- and revenue-impacting touchpoints.

Role & Contribution

As a senior presentation and visual design lead, I served as a hands-on bridge across creative disciplines, directly responsible for translating the new enterprise brand system into executive-ready presentations and live experiences.

I personally designed, refined, and delivered high-visibility materials while scaling output through a hybrid model—training and mentoring contract designers during peak demand and partnering with internal graphic design teams for specialized needs such as branded illustrations, UI screens for live demos, and integrated video and animation for storytelling.

I worked closely with collateral designers and the global events team to ensure every presentation and in-person interaction maintained a unified brand voice, visual precision, and enterprise-grade polish.

My work centered on transforming complex narratives into clear, compelling stories through:

• Executive-level presentation design grounded in brand systems, message clarity, and audience impact
• Strategic visual storytelling that elevated perception of innovation, scale, and leadership
• Seamless integration of UI visuals, motion, and video into presentations for live demos and events

I specialized in comprehensive presentation development, delivering approximately one major internal conference per quarter—each featuring four to six C-level leaders and, at times, guest executives from partner corporations like Microsoft.

These efforts required navigating approval workflows involving six to ten additional stakeholders, balancing speed, alignment, content, and design excellence without compromising brand integrity.

Role Composition:
60% — Hands-on design excellence and detail-driven refinement

30% — Strategic design consultation for executive audiences

10% — Planning, coordination, and creative alignment across teams

Execution at Enterprise Scale

I operated in moments where execution quality directly influenced executive credibility—supporting quarterly internal conferences, global events, and leadership communications that shaped customer, partner, and internal perception.

Rather than functioning as a single-threaded designer, I ensured continuity and quality across volume—maintaining brand rigor as work moved across contributors, timelines, and formats. This meant making judgment calls on when to personally design, when to guide, and when to systematize—so outcomes stayed consistent regardless of scale.

I became a trusted design partner to senior leaders, known for anticipating executive needs, resolving ambiguity quickly, and delivering work that required minimal iteration while meeting enterprise standards.